How to Create a Book Launch Party on Facebook
Christian author Adam Blumer recently held a book launch. It wasn’t at a local coffee shop or bookstore– it was on Facebook. According to his blog, nearly 150 people turned out and here’s what Adam wrote about the event:
Here’s a big thank you to many who attended my online book release party yesterday! I was pleasantly surprised when 147 of you participated and entered the book drawing. You wrote such kind words of encouragement. Thank you! Sorry we ran out of salsa, and my assistant who was supposed to buy more cake ran off with it.
It sounds like Adam and his Facebook visitors had a great time celebrating the release of Meaningful Suspense. So here’s how you can create a book launch party on Facebook:
1. Create a Facebook Page. As long as you already have a Facebook account, you can create a fan page. Put your name or your book’s name in the title so people can easily search for it. Here are some guidelines to follow when setting up a Facebook Fan Page.
2. Pick a Time. You can either set up your book launch like Adam did with a specific date, or you can make it more general. Either way, encourage your fans to visit your page often to stay up-to-date about book signings and events.
3. Promote your Fan Page. Send messages to your Facebook friends and encourage them to become your fan. Ask them to recruit more fans for you. You can also use paid advertising to get the word out about your event.
4. Put a Badge on Your Blog. Facebook makes promoting your fan page easy by creating badges. This will let visitors to your blog know about your Facebook page. You can learn how to create a badge for your Page from the ‘Promotion Guidelines’ link. This can be found under the communications section when you are editing your Page.
5. Host a Giveaway. Encourage visitors to stop by your Facebook Page by holding a giveaway like Adam did. Promote the giveaway on your blog as well.
6. Communicate with Your Fans. As long as you don’t go over 5000 fans, you can easily communicate with the entire group and keep the up-to-date about events and happenings surrounding your book. The update will appear in their Facebook inbox.
Are you planning a Facebook book launch party? Or have you held one in the past? Tell us about it!
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Thank you for the twitter follow. What a great site and resources for writers. I love the Facebook Book Launch Party idea! I will pass it on to my author friends and will keep it in mind when mine is ready!
Will be back often.
Maria
My only question is, Facebook does not seem to have “Book” as an option when creating a fan page. It has movie or TV show… but not “book”. What have people been doing for this?