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Sign Up for the Ambassador International Newsletter

Posted by admin on Jun 1, 2011 in Marketing, News, Resources

Just wanted to make sure you take a moment to sign up for the Ambassador International e-newsletter! Ambassador will be launching an awesome giveaway later this month and you’ll definitely want to be in the loop! You’ll also receive information about sales and new releases.


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“Three Cups of Tea” Author Under Fire By CBS’ 60 Minutes

Posted by admin on Apr 19, 2011 in Uncategorized

Bestselling Book Three Cups of Tea

Bestselling author Greg Mortenson is under fire today after a 60 Minutes report that claims to have found holes in the story of his book “Three Cups of Tea”. In the book Mortenson says he ended up in the village of Korphe after a failed attempt to climb K2, the world’s second highest mountain. He vowed to return to the village to build a school, a promise that launched a non-profit called Central Asia Institute.

However, reporters for CBS found that Mortenson did not visit the village until a year after he said he did. They also visited many of the 54 schools Mortenson’s charity says it supports in Afghanistan. 60 Minutes says that of the almost 30 schools they visited roughly half were empty, built by someone else or not receiving support.

Mortenson has issued a statement, blasting the report and allegations that his charity is not being properly run. Literary agents told the New York Times that it is an example of why publishing houses need to do a better job of fact checking biographies. But some in the industry say that’s just not possible. “It really is the responsibility of the author to write the truth,” David Black, a literary agent, told the New York Times. “If a publisher were to establish a fact-checking department the way a magazine fact checks, given the length of the works and the number of books they are dealing with, it would become very difficult to publish a lot of nonfiction.”

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Author Donating Books to Troops During April

Posted by admin on Apr 2, 2011 in Authors, books, Marketing, News

Buy Power Grid and Help Troops

Ambassador International author Art Adkins is donating up to 500 copies of his latest book, POWER GRID to non-profit Books for Soldiers. During the entire month of April Adkins will match each book purchased by donating a copy to troops overseas. Books for Soldiers started during the Gulf War as a way to help troops unwind and relax during downtime. To purchase books visit Ambassador-International.com.

POWER GRID is another gripping mystery from Adkins exploring the secrets of the past. POWER GRID, the follow-up to the award-winning novel THE OASIS PROJECT, follows Slade Lockwood as he races against time to solve a mystery from the past. Adkins, currently a lieutenant at the Gainesville Police Department, started his law enforcement career in 1980. It is his experience with the LAPD that helped him develop his novels’ main character.

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Authors: Use Social Media Time More Wisely

Posted by admin on Mar 31, 2011 in Authors, Marketing, Resources

The Science of Timing

Marketing firm HubSpot is releasing some interesting information on the science of timing. A company expert at HubSpot spent years studying the best time to tweet, share, blog and email. This is great information for Christian authors who want to grow their Twitter followers, Facebook fans and improve interaction with readers overall. Creating a strong platform for your book is more important than ever as the marketplace becomes more and more crowded. Using social media– and using it well– can help all authors in their quest for success. Here are some tips worth applying to your social media platform as an author:

Blogs

  • Men report reading blogs at night more than women.
  • Blog views by hour spike around lunch.
  • Blog early in the morning and on the weekends if you want comments.
  • Blogs that publish more than once a day have way more views and links.
  • The more frequently you can blog the more traffic, comments and links you’ll get.

Emails

  • More emails opened on Saturday and Sunday and in the mornings.
  • The newer the subscriber is to your email list, the more likely they are to click on what you’re sending them.

Facebook

  • The most popular Facebook pages are the ones that post every other day. They have more fans because it’s easier to flood your friends’ Facebook pages than it is to bombard people’s Twitter feeds.
  • Facebook sharing spikes on the weekends because there is less being published those days.

Twitter

  • Later in the day between 2pm-5pmEST is when re-Tweet activity is at its highest.
  • Late in the day and week is the most re-Tweetable.
  • 22 tweets per day is where people have more followers.
  • Do not be afraid to tweet too much.
  • The more links you tweet in an hour, the lower the click through rate or CTR.

Whether you are currently using all of these marketing methods for your book, or none at all, use this information to make the time you do spend promoting your book more powerful. Experiment with various times and know your audience. It’s always great to engage them, but when you utilize the science of timing you can do more with the most limited resource of all– hours in the day.

Photo courtesy of Taylor J.

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The Power of a Book Video

Posted by admin on Dec 6, 2010 in Authors, Marketing

Ambassador International author Bill Renje asked for a book video to be produced to help promote his new book, A Chosen Bullet. A team of professionals including a videographer, producer and editor joined forces to make a powerful finished product. Take a look and let us know what you think!

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Christian Author Bootcamp Week 10: Write Guest Posts

Posted by admin on Aug 23, 2010 in books, Marketing

Welcome to week ten of the Christian Author Bootcamp! This is a ten week book promotion blitz created to help you whip your publicity plan into shape. This week your challenge is write guest posts and articles for various websites. There are thousands of blogs out there looking for fresh, free content. By giving them guest posts you’ll get publicity in return. It’s a win-win for everyone.

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Christian Author Bootcamp Week 9: Create Marketing Materials

Posted by admin on Aug 18, 2010 in Marketing

Welcome to week nine of the Christian Author Bootcamp! This is a ten week book promotion blitz created to help you whip your publicity plan into shape. This week your challenge is to create low cost marketing materials such as business cards, bookmarks and postcards as another way to promote your book.

We suggest checking out OvernightPrints.com for low cost marketing materials.

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Christian Author Bootcamp Week 8- Sign up for HARO

Posted by admin on Aug 9, 2010 in Authors, Marketing

Welcome to week eight of the Christian Author Bootcamp! This is a ten week book promotion blitz created to help you whip your publicity plan into shape. This week your challenge is to sign up for HARO. Don’t know what HARO is? It stands for Help a Reporter Out and it’s a free way to get publicity for your book!

Sign up for a free HARO account and start receiving updates from working journalists every day.

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Christian Author Bootcamp Week 7- Ask for Reviews

Posted by admin on Aug 2, 2010 in Marketing

Welcome to week seven of the Christian Author Bootcamp! This is a ten week book promotion blitz created to help you whip your publicity plan into shape. This week your challenge is to ask for reviews. Your friends and family members will love helping you out with your book promotion plan, but the key is to ask!

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Christian Author Bootcamp Week 6- Create an Email Signature

Posted by admin on Jul 26, 2010 in Marketing, Resources

Welcome to week six of the Christian Author Bootcamp! This is a ten week book promotion blitz created to help you whip your publicity plan into shape. This week your challenge is to create an email signature. It’s a simple, but powerful task to help you get the word out about your book.

If you have a Yahoo! email account follow these instructions for creating an email signature.

If you have a Google email account follow these instructions for creating an email signature.

If you have an Outlook Express email account follow these instructions for creating an email signature.

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